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Case Study: ClearView Branding

Drone photography, videography assessment, and surveying services

ClearView Aerial Imagery is a revolutionary drone photography business, deeply seated in the new UAS industry that uses drones to capture aerial cinematography that in the past has been difficult, expensive, unsafe, or completely unobtainable until now. They offer recreational, commercial and industrial drone photography services for special events, weddings, real estate, agriculture, terrain mapping, UAV and emergency situations.

The Challenge

This startup had been shopping around for a fresh new logo for their aerial imagery company, and after several months, they still did not have a workable design.

Most importantly, these other designers had been following boiler-plate design trends without any consideration for what industry ClearView might be. If ClearView opted for one of those designs, it would have been impossible for anyone to guess what ClearView actually did.

Our Solution

A crisp, modern design that captures elements of the aerial photography industry. This bespoke design would aim to take ClearView’s branding to new heights. 

Research & Process

We discussed the desired aesthetic of what the ideal logo for ClearView might be. Clean and modern, this logo would need to work on a variety of backgrounds. Given that ClearView would largely operate in a civilian commercial setting, the branding needed to be approachable. 

  • Fonts

With this in mind, our creative team began by conducting a sweep of fonts that felt appropriately sleek, yet not overly sterile. We homed in on fonts with narrow variants; the design would be airy, lightweight. 

  • Logo

It was important to ClearView that the logo contain the silhouette of a drone. During the design process, our team envisioned replacing the second ‘e’ of ClearView with an illustrated swooping cursive-style lowercase e. This shape would then serve as an underline, but more crucially, as the trailing flight path of a drone.

  • Balance

As with many aspects of life, balance would be key. Clean yet friendly, modern yet progressive… at the crossroads of it all, ClearView set its tone.

Results

 

  • Elegant design work, paired with the flowing path of a drone with crisp, angular letterforms to create beautiful synergy. 
  • A buoyant design that would help take ClearView to new heights.
  • A versatile set of logos for all intended use cases. 

Client

ClearView Aerial Imagery

Industries

Project Scope

Branding, Logo, Graphic Design

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Kind Words From Our Clients & Peers​​

We’ve had the good fortune of meeting many amazing people in this industry. Here’s what they’ve had to say about us.

George is a very dedicated and talented individual with excellent interpersonal and entrepreneurial skills. I highly recommend him for any business opportunity or collaboration. George is one of the highest quality people that I have encountered during my 30 year career.

Richard Urella

Richard Urella

President, David Clark Company

Kim has the ability to see projects holistically. She is someone that demonstrates high attention to details. She is very consistent in her executions and is able to perform her job regularly at a high standard. She is very knowledgeable and is way beyond her years in her career. She is always a pleasure to work with and is always kind.

Stacy Sibley

Stacy Sibley

Art Director, Sam's Club eCommerce

I worked with George during my time with the Aircraft Owners and Pilots Association. He is a savvy businessman who is passionate about aviation and the clients he serves. George is great to work with and I look forward to continuing our relationship in future aviation projects.

Brittney Miculka

Brittney Miculka

Aircraft Owners & Pilots Association (AOPA)