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Case Study: Spirit Aviation Branding & Website Overhaul

Your full service FBO, offering the finest executive terminal services & flight training.

Spirit Aviation is a full service Fixed-base operator offering the finest executive terminal services, flight training, and top notch Cessna Pilot Centers at Thomson McDuffie-Regional Airport and Greene County Regional Airport. 

The Challenge

Site organization: This thriving FBO had an array of content and web pages without a clear hierarchy.

Our Solution

Craft a site structure that will best serve Spirit Aviation’s myriad clients. As a multi-location FBO and flight school, Spirit needed a website that would speak clearly to several audiences: pilots looking to refuel, students looking to train, and, during the Masters season, golfers looking to get from the runway to the fairway in 35 minutes. 

A well-structured site hierarchy and tidy menus would prove the best tools in helping all visitors find their way.

Research & Process

  • Content Evaluation & Curation

We worked closely with Spirit Aviation as we carefully indexed and evaluated their 50+ web pages, honing the core content and trimming any outdated material.

  • Branding Refresh

Early in the design phase, we presented Spirit Aviation with a variety of color themes aiding in their transition from a stark red-black palette to that of a sophisticated navy blue and red with gold accents.   

  • Web Design & Structural Upgrade

With a refined design style and a clear site hierarchy, Cosmic Designs gave Spirit Aviation a major structural overhaul.

Results

  • Successfully launched a sophisticated web experience, featuring a robust array of refined content.
  • Crafted a sensible site hierarchy and set of menus to aid in web-based wayfinding.

Client

Spirit Aviation

Industries

Project Scope

Branding, Web Design, Web Development.

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TESTIMONIALS

Kind Words From Our Clients & Peers​​

We’ve had the good fortune of meeting many amazing people in this industry. Here’s what they’ve had to say about us.

I've chosen to apply at AeroVenture because out of all the flight academy websites, yours is the most passionate and professional. Just reading the descriptions on your page I can see how serious and passionate you are about setting your trainees up for success.

Derik B.

Derik B.

AeroVenture Client

The phases offered by AeroVenture seem to create manageable steps toward licensure that I have not seen with other firms I've researched. The website was professional and impressive.

Brandon J.

Brandon J.

AeroVenture Client

George is a very dedicated and talented individual with excellent interpersonal and entrepreneurial skills. I highly recommend him for any business opportunity or collaboration. George is one of the highest quality people that I have encountered during my 30 year career.

Richard Urella

Richard Urella

President, David Clark Company

Kim has the ability to see projects holistically. She is someone that demonstrates high attention to details. She is very consistent in her executions and is able to perform her job regularly at a high standard. She is very knowledgeable and is way beyond her years in her career. She is always a pleasure to work with and is always kind.

Stacy Sibley

Stacy Sibley

Art Director, Sam's Club eCommerce

I worked with George during my time with the Aircraft Owners and Pilots Association. He is a savvy businessman who is passionate about aviation and the clients he serves. George is great to work with and I look forward to continuing our relationship in future aviation projects.

Brittney Miculka

Brittney Miculka

Aircraft Owners & Pilots Association (AOPA)